Quality matters more than quantity when it comes to social media, says Blane Warrene, co-founder of the social media archiving firm Arkovi, now a part of RegEd. “Don’t grade yourself by number of followers, [but] by engagement,” Warrene says.
Rather than focus on the return on your investment, pay attention to your ability to influence others on social media, says Victor Gaxiola, social media expert at Actiance. “Are you contributing and adding value to the conversation? Are you changing minds and establishing yourself as a thought leader?”
To measure how influential you are on social platforms and to find influencers in other industries, use Klout.com, suggests Michael Kitces, an active social media user, blogger and partner at Pinnacle Advisory Group.
Eventually, you can focus on scaling your Twitter messages, says Matthew Halloran, founder of Top Advisor Coaching. To that end, forge as many connections as possible. “It is the law of large numbers, get your messages out to as many as you can,” says Halloran.
Read More: 8 Things Financial Advisors Shouldn'T Do on LinkedIn
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Day 28Find New Clients on Facebook » -
Day 27Find New Clients on LinkedIn » -
Day 24Get More Out of LinkedIn » -
Day 23Track Your Social Relationships » -
Day 22Use Twitter to Find New Clients » -
Day 16Weave Social into Your Site » -
Day 11Don’t Be Selfish on Social Media » -
Day 6Blog and You Shall Receive » -
Day 3Update Your Social Profiles »
