A Slow and Steady Social Media Approach

by: Samantha Allen

Monday, March 4, 2013

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When it comes to social media, advisors shouldn't try using every platform all at once. Instead, start with just one -- whether Facebook, LinkedIn, or Twitter.

“Think about the profile of your existing clients and select the network that they use,” says Joanna Belbey, social media and compliance specialist for compliance technology firm Actiance.

In making your choice, go where your clients are, says Matthew Halloran, advisor coach and author of The Social Media Handbook for Financial Advisors.

“You have to adapt to your clients’ needs and desires, not the other way around,” he says. “You have to communicate with your clients in the medium they want to communicate in.”

If you don’t know what platform your clients use, ask them, Belbey says. She also recommends learning more about the platforms before you get started.

“If you are new to social media, or haven’t used it for business, make sure you participate in training programs offered by your firm to get you up to speed,” she says. “Pay particular attention to best practices on how to use social media.”

This month’s tips -- and the Facebook, LinkedIn, and Twitter guides provided -- will help you do just that.

Looking for Ways to Boost Your Social Media Intelligence? Check Out:

• 8 Things Financial Advisors Should Know About Social Media Compliance
• LinkedIn 101: A Guide for Financial Advisors
• Twitter 101: A Guide for Financial Advisors
• Facebook for Advisors: Is It Worth the Effort?

Download the Social Media Guide for Advisors