Why Direct Mail Still Works for Advisors

You normally wouldn’t think of direct mail in the digital age, but it still works as a prospecting method, especially with seniors.

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Comments (1)
Direct mail marketing is still alive and well! Thank you for this article that reminds advisors that physical mail remains an excellent way to communicate with clients and prospects of all ages. While it is more of an investment that a simple e-mail blast, studies show that if you have information that has value to someone, the more effective way to ensure that it is read and acted upon is by mailing it with a (multi-format) call to action. Personalized letters/newsletters should be part of an advisor's overall marketing strategy to ensure that clients receive an exceptional customer experience.
Posted by Ellie A | Monday, July 14 2014 at 10:54AM ET
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