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Advisers can use upside and downside capture ratios to ease fears, as well as analyze potential investment products.

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Don't ask directly for referrals

Only 2% of clients refer someone because their adviser asked. Instead, word-of-mouth is the best strategy, and digital marketing is one way to get it.

Explaining corporate bond portfolios can be smooth sailing

The simple analogy of a boat can help clients understand a sometimes complex investment strategy.

Exciting … or intrusive? New tools will let advisers monitor client spending

Data can be used to show clients in real time how big purchases undermine their portfolio planning. If my adviser had such access, would I still book that trip to Cuba?
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