Despite numerous public discussions and debates about the preferences, attitudes and habits of Generation Y (Gen Y, or Millennials), they remain enigmatic for many marketers and businesses. This means that they represent an essential client-pool for financial advisors and a vital target for the future. Read this white paper to find out just how much of an impact the Millennials will have on economic growth and what their perspective is on financial services, savings goals, retirement planning and investment products
The wave of millennials entering the market are putting pressure on financial advisors to use newer technologies in managing their money. They are also pushing even Gen Xers and baby boomers toward more modern financial tools. What does this mean for contemporary wealth management and how can financial planners respond?