In today’s digital economy, banks and wealth management firms have access to large amounts of data about their clients. Unfortunately, it’s hard to draw meaningful insights from it all. Without insights, there are missed opportunities to provide personalized service that engages, increases loyalty and drives growth. As business models become increasingly customer-centric, behavioral insights integrated with cognitive computing are vital for delivering on this new business reality. Read our latest eBook to find out more about the science of client insight.
Millennials think and act differently about money and investing than their parents’ generations. In fact, they invest much like their grandparents—cautious, conservative, and over-allocating their portfolios to cash. Millennials also pose a burden for their Baby Boomer and Generation X parents, who fear their children will never find financial independence. But advisors can play a role in helping Millennials and their parents put their families’ financial futures on firmer ground. In this white paper from Nationwide, learn how changing Millennials’ beliefs and behaviors about investing can help them become more comfortable with risk and seek the returns required to find their own path to financial independence.