Despite numerous public discussions and debates about the preferences, attitudes and habits of Generation Y (Gen Y, or Millennials), they remain enigmatic for many marketers and businesses. This means that they represent an essential client-pool for financial advisors and a vital target for the future. Read this white paper to find out just how much of an impact the Millennials will have on economic growth and what their perspective is on financial services, savings goals, retirement planning and investment products
Millennials may be the most important demographic in the marketplace today—and the most misunderstood. However, because of their size (85 million) and spending power ($1.3 trillion), the Millennial generation is already reshaping the marketplace and will continue to do so for years to come. In the first part of this illustrated report, you’ll discover how to reach this important business segment and how to get their business.