Despite numerous public discussions and debates about the preferences, attitudes and habits of Generation Y (Gen Y, or Millennials), they remain enigmatic for many marketers and businesses. This means that they represent an essential client-pool for financial advisors and a vital target for the future. Read this white paper to find out just how much of an impact the Millennials will have on economic growth and what their perspective is on financial services, savings goals, retirement planning and investment products
Millennials think and act differently about money and investing than their parents’ generations. In fact, they invest much like their grandparents—cautious, conservative, and over-allocating their portfolios to cash. Millennials also pose a burden for their Baby Boomer and Generation X parents, who fear their children will never find financial independence. But advisors can play a role in helping Millennials and their parents put their families’ financial futures on firmer ground. In this white paper from Nationwide, learn how changing Millennials’ beliefs and behaviors about investing can help them become more comfortable with risk and seek the returns required to find their own path to financial independence.