Financial Planning

Welcome Address

Frances A. McMorris, Editor in Chief, ON WALL STREET

Top 5 Mistakes Women Make While Being Recruited

Mindy Diamond, President, DIAMOND CONSULTANTS

It’s known and understood that women often tend to undervalue themselves. As an advisor, you understand the importance of protecting and affixing the correct value to others’ assets, and it’s just as necessary to understand the value you bring to the table. When thinking about making the jump from one firm to another, or entering into a new client relationship make sure you’re avoiding these most commonly-made mistakes.

Demystifying Decumulation

Shannon Reid, Director, Retirement Solutions, RAYMOND JAMES

As investors slowly recover from the poor investment outcomes of 2008 and 2009, advisors are tasked with transforming their strategies and practices along with the advancing age of the baby boomers. “The shift from wealth accumulation to decumulation is where financial advisors and distribution firms must transform their practice-management skills,” says Greg Cherry, senior analyst with Aite Group and author of a recent report on the topic of decumulation. This session will cover advanced practices in decumulation with strategies designed to prepare advisors for the changing needs of their clients.

Social Media & Compliance for the Advanced Beginner

Moderator: Lorie Konish, Senior Editor, ON WALL STREET
Co-Presenters: Valentina Chtchedrine, Vice President, Digital Strategy & Social Media, MORGAN STANLEY SMITH BARNEY
Marie Swift, President & CEO, IMPACT COMMUNICATIONS, INC., COLUMNIST FINANCIAL PLANNING

While many advisors use social media for business use, the most enthusiastic of the bunch tend to be RIAs, with advisors from major wirehouses being slightly cooler with social tools due to compliance concerns. Many know the basics of Facebook, LinkedIn, and Twitter, but are unsure of how to use the tools to maximize their effectiveness while remaining compliant with the SEC and FINRA guidelines. Explore best practices among a rapidly-changing social media landscape and how you can ensure your business remains on the right side of compliance.

Trends in Technology Implementation

Zohar Swaine, Managing Director, Institutional Strategy, TD AMERITRADE INSTITUTIONAL

The innovation and advancement of technology for advisors has never been as quick or as pervasive as it is today, and for many firms, technology is business critical. Looking ahead, what will the full impact of cloud, mobile, and social networking have on your practice? How will these technologies intersect with practice management’s growth and productivity goals? Attendees will leave this session with a better understanding of the changing advisor technology landscape and thoughts on how to better leverage technologies in advisory practices.

Luncheon Keynote: Gender Equality as an Investment Concept

Joseph Keefe, President & CEO, PAX WORLD INVESTMENTS

There is now substantial evidence that the status and role of women may be an excellent clue to a company’s growth potential — that the best companies, and therefore the best investments, are those that take advantage of the talents, ideas and contributions of half of the world’s population. Numerous studies have shown that companies that empower and advance women — e.g., through gender diversity on boards and in upper management — are likely to reap the benefits in terms of improved profitability and performance. If this is the case, then gender equality needs to be understood as an investment concept.

Women & Retirement: What's the Plan?

Karen Wimbish, Director, Retail Retirement, WELLS FARGO & CO.

Affluent women surveyed are significantly less confident about retirement than men. The least confident of all are single women, and the most confident are married men.
“Despite the fact that women hold half the high paying managerial positions in the U.S. workforce and they make a majority of household buying decisions, women continue to lag behind men in their confidence in preparing for retirement and this is particularly true for single women,” Wimbish says.
Twice as many affluent women as men agree they will need to work until age 80 to have enough savings to live comfortably in retirement (18% of women vs. 9% of men).
Less than half of women (42%) with investable assets of $100,000-$250,000, say they have a written plan versus 59% of women with assets greater than $250,000.
Nearly one third (31%) of affluent women say they aren’t confident they will have enough saved to live the lifestyle they want throughout their retirement, vs. only 18% of affluent men.
Single women are the least confident that they will save enough to retire comfortably: 44% said they weren’t confident, compared to 27% of married / partnered women and 17% of married / partnered men.
Among affluent women, – who are the lead drivers of America’s consumer economy – two in five (42%) say they need to significantly cut back spending today in order to save for retirement, vs. 34% for men.
Asked to name their biggest fear about retirement, 48% of affluent women said they fear they “will do all the right things today and it still won't be enough for tomorrow,” vs. 35% of affluent men. Affluent women are less likely to say they “have no fears, it will work itself out” than men (42% for women, 55% for men).
Women are more likely than men to cast aside the idea of a retirement age, with 80% of women vs. 67% of men saying it is more important to have a specific amount saved before retirement, regardless of age, than it is to retire at a specific age, regardless of savings. Karen Wimbish, Director of Retail Retirement at Wells Fargo, will discuss recent retirement planning trends for affluent women investors and share five critical steps to help you not only open the conversation with your clients, but also increase your business within this $7 trillion market.

Plan Health & the Power of Women

Elaine Sarsynski, Executive Vice President, Retirement Services Division; Chairman & CEO, MASS MUTUAL INTERNATIONAL LLC

Establishing a strong connection with their clients through incorporating behavioral finance and sharing experiences and capabilities through storytelling are some of the keys that plan health differentiators focus on in order to ensure the overall fitness of their clients' retirement plans.

What's Your Story?

Kim Sharan, Chief Marketing Officer, AMERIPRISE FINANCIAL

You’re skilled at building your business, but how focused are you on building your brand? And not just your brand as a financial advisor—your personal brand. Think of it as You, Incorporated. In a world where our personal and business lives are so intertwined, telling an authentic, emotional and concise story to define your personal brand is more important than ever.

The Multi-Million Dollar Woman

Moderator: Frances A. McMorris, Editor in Chief, ON WALL STREET Panelists: Lee DeLorenzo, President, UNITED ASSET STRATEGIES, INC. Carrie Gallaway, Financial Advisor, MORGAN STANLEY Sacha Millstone, Investment Advisor Representative, RAYMOND JAMES Dorie Rosenband, Managing Partner, &WEALTH AND PARTNERS

Attend this highly sought-after, exclusive session where these advisors with varied and unique professional backgrounds will share the triumphs and hiccups that formed their approaches to advising and reveal their best practices in building their businesses.

The dos and don'ts of attracting affluent clients
Perfecting the art of the deal
Cultivating new associations in the pipeline process
Knowing how to seize unusual opportunities to benefit you and your clients
Other success strategies

Working Effectively with Widows

Kathleen Rehl, PhD, CFP#®, Speaker, Author, Trusted Guide

Working with widows presents special challenges and opportunities. This session covers information to help strengthen relationships with your widowed clients and other women you may reach out to assist in the future. We’ll focus on:
-Powerful business reasons to serve widows, a fast growing demographic—the numbers may shock you!
-Understanding the grief process—a confluence of psychological factors and emotional forces that impact a widow’s thinking and decision-making
-Why widows are often unprepared to deal with the financial reality that sinks in after the death of their spouse
-What widows want and need from advisors
-Speaking the right words and listening to widows—communication do’s and don’ts that build empathy
-Common money mistakes widows make
-The importance of starting early to build trust and meaningful connections
-Using a Honeycomb Marketing™ approach to promote your work with widows
-Other resources

The Multi-Million Dollar Woman

Moderator: Frances McMorris, Editor in Chief, ON WALL STREET Panelists: Christina Cleveland, CFP™, First Vice President & Wealth

Management Advisor, MERRILL LYNCH WEALTH MANAGEMENT
Pamela Ghezzi, Financial Planner, SEQUOIA FINANCIAL GROUP LLC
Julie Neitzel, President, Miami Family Office, GENSPRING FAMILY OFFICES
Geri Eisenman Pell, CFP®, MBA, Senior Financial Advisor, GERI PELL & ASSOCIATES, AMERIPRISE FINANCIAL

Advisors with varied and unique professional backgrounds will share the triumphs and hiccups that formed their approaches to advising and reveal their best practices in building their businesses.
-The dos and don'ts of attracting affluent clients
-Perfecting the art of the deal
-Cultivating new associations in the pipeline process
-Knowing how to seize unusual opportunities to benefit you and your clients
-Other success strategies

Social Media & Compliance for the Advanced Beginner

Introduction: Lorie Konish, Senior Editor, ON WALL STREET
Co-Presenters: Katie Berg, Product Manager, Digital Assets, RAYMOND
JAMES FINANCIAL, INC.
Alexandra Basak Russell, Esq., Head of Compliance, HEARSAY SOCIAL

Many FAs have begun to dabble with social media as a client acquisition and retention tool, and the major brokerages are beginning to implement this technology in ways to allow their advisors to take advantage of its benefits. However, inherent in the use of social media among advisors are concerns about compliance with SEC and FINRA regulations. In this session we’ll take a look at best practices in social media usage and discussion of the latest in FINRA compliance.

Our Clients, Ourselves

Eleanor Blayney, CFP#®, President, DIRECTIONS LLC

What we know and experience as women professionals can make us great advisors to women, and help us garner a big share of one of the fastest growing segments of the wealth market. It's not a matter of "pinking it up" or "dumbing it down" to attract women clients. Rather, it requires us to talk about the things that concern and directly affect us: work-life balance; gender inequality; our own ways of making decisions and responding to advice. In this session, we'll talk about all the things we know for sure as women, and use this knowledge to change the conversation we are having with women clients, and build deeper, lasting relationships.

Demystifying Decumulation

Moderator: Frances McMorris, Editor -in -Chief, ON WALL STREET
Panelists: Mari Adam, President, ADAM FINANCIAL ASSOCIATES
Ellen Siegel, CFP#®, President, ELLEN R. SIEGEL AND ASSOCIATES
Margaret C. Starner, CFP#®, Senior Vice President, Financial Planning, STARNER GROUP OF RAYMOND JAMES & ASSOCIATES
Sharon Williams, CRPC#®, Financial Planner, LINCOLN FINANCIAL ADVISORS

As investors slowly recover from the poor investment outcomes of 2008 and 2009, advisors are tasked with transforming their strategies and practices along with the advancing age of the baby boomers. “The shift from wealth accumulation to decumulation is where financial advisors and distribution firms must transform their practice-management skills,” says Greg Cherry, senior analyst with Aite Group and author of a recent report on the topic of decumulation. This session will cover advanced practices in decumulation with strategies designed to prepare advisors for the changing needs of their clients.

2012 Advisors Economic Outlook

Beata Caranci, Vice President & Deputy Chief Economist, TD BANK FINANCIAL GROUP

With the markets so consistently in flux, having the clearest view of the direction local, national, and global markets are taking is important to you as an anchor and source of trust for your clients, This session will brief you not only on the outlook for the U.S., but also North America and globally, and will help you identify where the best investments for your clients can be found.

Finding Your Inner Entrepreneur

Wendy Hanson, M.Ed, CPCC, Executive Coach

Don't Play Small-Valerie Brown, Chief Executive Officer, CETERA FINANCIAL GROUP

Advising Men, Advising Couples

Cynthia Harrington, CFA, CFE, Founder, CYNTHIA HARRINGTON & ASSOCIATES LLC

Panel Discussion: Rainmaker Secrets-Techniques that Bring in Business

Moderator: Frances A. McMorris, Editor-in-Chief, ON WALL STREET Panelists: Shirley Quackenbush, CPWA, Senior Vice President, Wealth Management Advisor, MERRILL LYNCH
Shannon T. Ryan, CFP, RYAN & ASSOCIATES, A PLATINUM FINANCIAL SERVICES PRACTICE OF AMERIPRISE FINANCIAL
Debra Taylor, CPA/PFS, Esq., LPL Investment Advisory Representative and Wealth Manager, TAYLOR FINANCIAL GROUP, LLC
Joni Youngwirth, Managing Principal, Practice Management, COMMONWEALTH FINANCIAL NETWORK

Closing Keynote: A New Era of Women and Financial Planning-
Marissa Fox-Foley, Senior Vice President, Advisor Marketing, LPL FINANCIAL

Compliance and Business Value on Social Media: How Financial Firms and Professionals Can Succeed in the Facebook Era

Alexandra Basak Russell, Head of Compliance, HEARSAY SOCIAL

Remember the Alimony
Moderator: Frances A. McMorris, Editor-in-Chief, ON WALL STREET
Cinda Jones, CFP, CDFA, Certified Divorce Financial Analyst, DIVORCE FINANCIAL SOLUTIONS
Vivian Groman CPA, Senior Finance Specialist, STARMONT ASSET MANAGEMENT, LLC
Panelists: Susan Campbell, CDFA, CFP, BUENA VISTA FINANCIAL RESOURCES

Luncheon Keynote: Opportunities for Financial Advisors in Today’s Challenging Environment

Jennifer Williams, Director, Newport Beach Complex, MERRILL LYNCH

Advising Men, Advising Couple

Denise Federer, Ph.D., FEDERER PERFORMANCE MANAGEMENT GROUP

Gender and the Investor Personality

Frank Murtha, Ph.D.-Clinical Psychologies, Co-Founder, Managing Partner, MARKETPSYCH LLC.

Regulatory Panel: Dodd-Frank, Fiduciary Standards and More Affecting Your Practice

Moderator: Frances McMorris, Editor-in-Chief, ON WALL STREET
Panelists: Susan John, CFP® AIF®, Founder & President, FINANCIAL FOCUS INC. & NATIONAL CHAIR, THE NATIONAL ASSOCIATION OF PERSONAL FINANCIAL ADVISORS (NAPFA)
Jean Loewenberg, Executive Vice President & General Counsel, LOOMIS SAYLES & COMPANY
Marilyn Mohrman-Gillis, Managing Director, Public Policy & Communications, CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS, INC.

Luncheon Keynote: Global Market Outlook

Kate Moore, Global Equity Strategist, BANK OF AMERICA MERRILL LYNCH GLOBAL RESEARCH

Remember the Alimony

Moderator: Frances McMorris, Editor-in-Chief, ON WALL STREET
Panelists: Darlys S. Harmon-Vaught, CDFA, CDFP, CFFA, CFE, CTS, Certified Divorce Financial Analyst, President, FINANCIAL SOLUTIONS FOR DIVORCE, LLC
Ivy Menchel, CFP®, CDFA™, President, FAMILY WEALTH PLANNING PARTNERS
Lili A. Vasileff, CFP, CFDA, CDS, President-International Association of Divorce Financial Planners, Registered Investment Advisor, DIVORCE & MONEY MATTERS, LLC

Panel Discussion: Rainmaker Secrets-Techniques That Bring In Business

Moderator: Frances McMorris, Editor-in-Chief, ON WALL STREET
Panelists: Geri Eisenman Pell, CFP®, MBA, Private Wealth Advisor, Senior Financial Advisor, GERI PELL & ASSOCIATES , AMERIPRISE FINANCIAL
Kathleen Gaffney, Portfolio Manager, LOOMIS, SAYLES & COMPANY
Dorie Rosenband, RIA, Managing Partner, & WEALTH PARTNERS

WOMEN ADVISORS FORUM: WELCOME

Fran McMorris, Editor-in-Chief, On Wall Street, Conference Chair

ADVISING MEN, ADVISING COUPLES

Nicole Spinelli Director of the Network for Women Advisors, RAYMOND JAMES
Ginger Snyder CFP®, AEP, Senior Vice President, Investments, RAYMOND JAMES

Female advisors are much more likely than male advisors to report that they're less comfortable advising the opposite sex; those most successful at it report that they employ subtle differences in strategy when advising men, women and couples. This session will offer a new mindset when it comes to navigating the complex dynamics of advising men and couples.

EAR TO THE GROUND AT THE CAPITOL

Tracey Flaherty Senior Vice President, Government Relations, NATIXIS GLOBAL ASSOCIATES

Tasked with keeping abreast of all the changes going on within the U.S. government, Tracey Flaherty, Natixis Global Associates' SVP of government relations, will assess the impact on her asset management company and the advisors it serves. Topics include municipal bonds, credit card regulation, Freddie Mac and Fannie Mae reform, and high frequency trading.

A WOMAN'S APPROACH TO BUSINESS PLANNING

Joni Youngwirth Managing Principle, Practice Management, COMMONWEALTH FINANCIAL NETWORK

Does a woman's approach to business planning differ from a man's? Think of some stereotypes of women (many held by women themselves): taking risk, strategic thinking, multitasking, financial management prowess, managing staff, serving clients, and making rain, to name a few. What are the legitimate differences a female entrepreneur should consider when developing a simple but elegant business plan? What you learn about yourself may surprise you.

GENDER AND THE INVESTOR PERSONALITY

Frank Murtha Ph.D., Clinical Pscychologies, MARKETPSYCH LLC
Author of: Market Psych: How to Manage Fear and Build Your Investor Identity

With the volatile market activity of the past several years, behavioral finance is of growing interest and relevance to advisors. Since 2001, the behavioral finance consulting firm MarketPsych.com has been collecting and analyzing data on Investor Personality. This presentation, by MarketPsych.com co-founder, Frank Murtha, Ph.D., will explore gender differences in investor personalities, the implications for advisors in terms of portfolio construction and relationship management, as well as practical recommendations on how advisors can work with challenging investor personality types.

LUNCHEON KEYNOTE: IF A CAT HAS NINE LIVES, HOW MANY DOES AN ADVISOR HAVE?

According to the top mother/daughter Craane team of Merrill Lynch's Craane Group, an advisor will face at least three to four major crises over the span of his or her career. Hear advice on best ways to manage those inevitable turning points. One solution: Reinvent yourself every time.

• Stay relevant by keeping up with changes in global economic fluctuations
• Motivate yourself with optimism
• Stay current by offering new services
• Utilize social media to get the word out about the value your practice offers

Valery Craane CRPC, Managing Director, CRAANE GROUP GLOBAL WEALTH MANAGEMENT OF MERRILL LYNCH
Janine Lee Managing Director, CRAANE GROUP GLOBAL WEALTH MANAGEMENT OF MERRILL LYNCH

KEYNOTE ADDRESS: DODD-FRANK AND YOU: HOW THE REGULATORY LANDSCAPE AFFECTS YOUR PRACTICE

Marilyn Mohrman-Gillis Managing Director, Public Policy and Communications, CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS, INC.

Recent regulatory and legislative activity in Washington, D.C. could have significant implications for financial planners and advisors as the Dodd-Frank Wall Street Reform and Consumer Protection Act is implemented. It's important for financial advisors to understand how the law, its proposed regulations and the new political dynamics in the nation's capital will impact them, their practice and how they work with their clients. This session will help sift through the jargon and the headlines, covering such issues as:

• The role of the SEC, FINRA and other regulators post Dodd-Frank
• What's next for the SEC's study on fiduciary standard
• Prospects for future regulatory recognition of the financial planning profession

PANEL DISCUSSION: REMEMBER THE ALIMONY

Vivian Groman Senior Finance Specialist, STARMONT ASSET MANAGEMENT, LLC
Stacy Francis CFP, CDFA, President, FRANCIS FINANCIAL, INC. & Founder, SAVVYLADY.ORG
Darlys Harmon-Vaught Certified Divorce Financial Analyst, Owner, FINANCIAL SOLUTIONS FOR DIVORCE
Lili A. Vasileff CFP, CDS, CDFA, Registered Investment Advisor, DIVORCE AND MONEY MATTERS, LLC

Among college-educated couples, 90-percent of divorces are initiated by women, and how they fare financially in the proceedings can have a dramatic effect on the rest of their lives. This makes divorce the time when women have the greatest need for independent financial advice, and for the soft skills that a female advisor can bring to the relationship. This session will teach advisors about:

• Divorce certification and where to get the training you need
• Cultivating a specialty practice that offers financial analysis for divorcing clients
• How a financial advisor's skills can be utilized during the divorce process

TRUE GRIT: ADVISING AGAINST THE GRAIN

Kathleen Gaffney portfolio manager, LOOMIS SAYLES & CO.

Speaking from experience, Gaffney discusses:

• Investing and advising clients during tumultuous times doesn't always feel good
• How to maintain your confidence when you're the only one buying
• Build long-term relationships with clients that withstand the down markets
• Strategies for handling stress that advisors can relate to

PANEL DISCUSSION: SOCIAL MEDIA STRATEGIES

Clara Shih CEO, HEARSAY (Author of: The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff)

Just 35-percent of advisors say they use social media tools for work, but those that do report higher revenue growth and increased client book of business compared to those that don't. This session will offer best practices in social media for advisors and discuss regulatory limitations and requirements as well as share advisor's best strategies for building a bigger book of business.

CLOSING KEYNOTE PRESENTATION: WHY AREN'T WE THERE YET?

Aditi Mohapatra Senior Sustainability Analyst, Governance and Diversity, CALVERT INVESTMENTS

Companies within the S&P 100 have made significant strides related to workplace diversity policies, programs and performance. There's more women at higher executive levels than ever before but they still don't earn as much money as the top men within that same group. All of these companies claim to be committed to diversity, but the disparity in such things as earnings, remains clear. So how do we turn good "intent" into "reality?" A senior sustainability analyst weighs in on ways to make a difference through advocacy, corporate commitment and accountability.

COCKTAIL NETWORKING RECEPTION & CLOSING KEYNOTE PRESENTATION: MENTORING: WHAT’S IN IT FOR TOP ADVISORS?

Clara Sierra EVP, Director of Strategic Alliances, SENTINEL INVESTMENTS

Ask any well-seasoned advisor about who they’ve mentored throughout their career and you’ll find a plethora of success stories. Statistics show that professionals who’ve used a mentor, earn up to $20,000 more every year in salary. But what if you’re the one giving the advice? What’s in it for you and why should you care? Discover how mentoring can be mutually beneficial and can boost one’s career.

• Study reveals that women who have been involved with a mentoring relationship, have reported an increase of almost 94% in their professional productivity.
• 77% of US companies report that mentoring programs were effective in increasing employee retention.
• For women in particular, mentoring is one of the most effective ways of enhancing their advancement.  Almost no one makes it to the top without a mentor of some sort.

PANEL DISCUSSION: RAINMAKER SECRETS: TECHNIQUES THAT BRING IN BUSINESS

Moderator: Frances McMorris Editor-in-Chief, ON WALL STREET

Panelist: Michelle R. Alberda CFP®, CLU® Senior Financial Advisor, AMERIPRISE FINANCIAL

Panelist: Nadia Allaudin, CIMA® Resident Director, SVP and Financial Advisor, MERRILL LYNCH

Panelist: Denise Villanueva Managing Director, AMERICAN FINANCIAL NETWORK

Panelist: Cheryl Young CFP®, ChFC® Financial Advisor, RJFS, RAYMOND JAMES FINANCIAL SERVICES, INC. & CEO OF YOUNG & ASSOCIATES

• The Do's and Don'ts of attracting affluent clients
• Bringing the Art of the Deal to Top-Notch Levels
• Cultivating New Associations in the Pipeline Process
• Building Your Star Performer Image
• Success Strategies

ADVISOR RECRUITING: WIREHOUSE AND INDEPENDENT SNAPSHOT OF RECENT CHANGES AND A LOOK AT YOUR OPTIONS

Jodi L. Perry Regional Director & Vice President, RAYMOND JAMES FINANCIAL SERVICES Julianne Wasserman Vice President & Senior Financial Advisor Recruiter, MICHAEL WASSERMAN & ASSOCIATES * Understanding the current financial industry work environment * Compensation and transition Packages being offered * Competitive intelligence on matching an advisor to a particular firm * Achieving “back end” bonus incentives that reward raised asset levels in the wirehouse world and how to assess the long term benefits of independence

PANEL DISCUSSION: ADVISOR STRATEGIES FOR WOMEN IN PHILANTHROPY

Moderator: Frances McMorris Editor-in-Chief, ON WALL STREET

Panelist: Julia Gordon Relationship Manager, SCHWAB CHARITABLE™

Panelist: Annie Hildreth Vice President, FIDELITY® CHARITABLE GIFT FUND

Panelist: Ellen Sloan Senior Philanthropic Advisor, Philanthropic Management, BANK OF AMERICA MERRILL LYNCH & BOARD MEMBER OF WOMEN’S FOUNDATION OF CALIFORNIA- LOS ANGELES

• Advisory expertise needed to facilitate the intergenerational wealth transfer expected over next 40 years
• Women now control more than half of the private wealth in the U.S. and donate more of their wealth than men do- learn how you can meet this growing need
• Find out why organizations such as the Women Moving Millions Campaign are experiencing exponential growth

KEYNOTE ADDRESS: WOMAN’S WORK: REDEFINING THE AMERICAN DREAM

Esther Stearns President & Chief Operating Officer, LPL FINANCIAL

Esther Stearns, president and COO of LPL Financial, will discuss the growing role of women in generating wealth, making financial decisions, and redefining the American Dream for their families, while exploring the increasing demand for financial advisors who understand and relate to these clients’ changing needs. Drawing on her experience as a senior executive for a leading financial services firm, as well as her interactions with some of the most successful female financial advisors in the country,Ms. Stearns will share her insights into the potential for women to change the face of our industry and the way we work with clients.

LUNCHEON KEYNOTE: LIFE HAPPENS: PRACTICE WHAT YOU PREACH ADVISORS

Kim Michel CEO, MICHEL FINANCIAL GROUP, A MEMBER OF THE MASSMUTUAL FINANCIAL GROUP

INTERACTIVE WORKING SESSION: MASTER YOUR MONEY MINDSET

Kathleen Burns Kingsbury Wealth Psychology Expert, PRINCIPAL, KBK WEALTH CONNECTION

Talking openly and honestly about money, wealth and emotions is the key to good client communication and retention.   Before an advisor can teach these skills to her clients, she needs to learn to master her money mindset first. In this interactive and fun workshop, you will learn how to identify your attitudes about money and wealth, how to start letting go of unwanted money beliefs that secretly sabotage your success, and how to add wealth psychology techniques to your client toolbox.

• Gain an understanding of wealth psychology and how it impacts your client relationships and income
• Simple techniques for changing money beliefs that stand in the way of your career aspirations
• Put the skills learned in this workshop into action at the office tomorrow