2013 Sponsors

Eleanor Blayney, CFP

Consumer Advocate

CFP Board

Eleanor Blayney, CFP® is President of Directions LLC, dedicated to changing the personal finance conversation for women through programs that empower, educate, and engage women in the management of their resources. In January 2010, she was named a “Mover and Shaker” by Financial Planning Magazine based on her initiative around serving women. Eleanor is the author of two books published in 2010. “Women’s Worth: Finding Your Financial Confidence” speaks to women in and on their own terms about the major financial issues they face in their lives. “The Home Budget Workbook” is a straightforward guide for creating and maintaining a practical budget.

Currently serving as the Consumer Advocate for the Certified Financial Planner Board of Standards, Eleanor educates consumers and the media about the value of the financial planning process and the importance of working with a qualified competent professional.

As a managing director of Sullivan, Bruyette, Speros & Blayney, Inc. from the firm’s inception in 1990 through 2007, Eleanor specialized in the areas of portfolio management and estate planning, helping clients to develop strategies appropriate to their goals and market conditions. She also was responsible for firm communications and marketing.

A graduate of Mount Holyoke College and Cambridge University, UK, Eleanor also earned an MBA from the University of Chicago where she specialized in finance and international business.

Ms Blayney is currently a Trustee for the National Hospice Foundation and volunteers for the Capital Hospice in Falls Church, Virginia. She was formerly a board member for the Wolf Trap Associates, and the National Women’s Party headquartered in the Sewall Belmont House and Museum in Washington, DC.