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James McGuire

James McGuire

Mr. McGuire has 22+ years of financial services experience, most recently assuming responsibility for RBC’s Canadian Banking digital presence. As Vice-President, Digital Strategy & Experience, McGuire has overall responsibility for creating a seamless client experience across RBC’s public and secure websites as well as mobile applications across the Banking, Investments and Insurance businesses.Mr. McGuire has an MBA from the Richard Ivey School of Business, University of Western Ontario. Prior to his current role, he was President & CEO, RBC Direct Investing Inc. (RBC’s Discount Brokerage division), managed RBC Royal Bank’s North American and Caribbean ATM network; held various roles in RBC Royal Bank’s Card Services Business Unit, acting as Controller for the business in his last position and before that as Financial Advisor to the Merchant & POS division. Mr. McGuire worked as a Sales Manager with Royal Direct, the Bank’s telephone banking group and had various assignments in Human Resources and Operations after starting his career in RBC Royal Bank’s branch network as Manager, Customer Service.