John Rosenfeld is Executive Vice President for Everyday Banking at Citizens Bank. He is responsible for all consumer and business deposits and payments products offered to Citizens Bank customers. Rosenfeld is a member of the Executive Leadership Group, the company’s senior leadership team, and reports to Brad L. Conner, Vice Chairman for Consumer Banking.Rosenfeld has more than 15 years of executive experience in financial services with the last 3 years in his current position at Citizens Bank. His banking experience includes leadership positions in product management, new product development, channel management, sales and operations.Prior to joining Citizens Bank, Rosenfeld was Executive Vice President and Head of Retail Deposits and Payment Products at TD Bank, directing the redesign of checking and savings products. As Managing Director of Online Engagement at TD Ameritrade, he increased assets, boosted revenues and reduced costs by proactively engaging customers and developing the company’s first strategies for social media and mobile products. From 2001 through 2009, Rosenfeld held executive positions at Bank of America in areas including product development, sales, customer service and e-commerce.Before beginning his career in financial services, Rosenfeld served for eight years as an officer in the U.S. Army, attaining the rank of captain with the U.S. Army Special Forces. He holds a Bachelor of Science degree from Norwich University in Northfield, Vermont.
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