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Justin M. Morcelle

SVP-Director Deposit Product Management

Justin M. Morcelle is Senior Vice President and Director, Deposit Product Management for First Niagara Bank’s Retail Banking Group.� In this role, he is responsible for leading the development, management and overall strategic vision for Consumer and Business Deposit Products across First Niagara’s footprint.Prior to assuming oversight of the deposit product management team, Justin held the position of Retail CFO where he provided strategic and financial guidance to Retail Leadership. Justin joined First Niagara in September 2011 as Head of Profitability within the Finance Group. �Prior to joining First Niagara, Justin led a Finance Transformation initiative at HSBC Bank USA focused on improving management information and decision support.� Justin began his career at PricewaterhouseCoopers as a Certified Public Accountant serving in the Audit and Advisory practice.Justin earned his Bachelor of Science in Accounting at Case Western Reserve University and currently resides with his wife in Clarence, New York.��