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Vanessa Colella

Vanessa Colella

Vanessa heads marketing for the NA Consumer Bank. She is responsible for all branding and advertising activity as well as online acquisition. In addition, her team supports direct marketing, internal communications, and digital marketing.Vanessa joins Citibank from USVP, where she was an Entrepreneur-in-Residence, responsible for uncovering, analyzing, and evaluating new investment opportunities in media, technology, and financial services companies. While at USVP she advised CEOs at online marketing, business services, and consumer media start-ups, and oversaw various stages of start-up funding, including driving a financial services investment, yielding 14X annualized return.Prior to USVP, Vanessa was Senior Vice President of Insights at Yahoo!, with responsibility for developing and executing the company's consumer data and research strategy globally. Under her leadership, her team identified new opportunities for using data to improve and personalize consumer experiences, delivering higher returns to advertisers, and engaging in unique business partnerships to accelerate the development of the online marketing ecosystem. While at Yahoo!, Vanessa also lead B2B marketing and strategy for Yahoo!’s U.S. Region, focusing on communicating the unique value of Yahoo!’s solutions to the advertising and publishing communities. In addition to creating marketing solutions, programs, and packages for customers, Vanessa’s team developed strategy and thought leadership programs for Yahoo!’s industry and agency teams, actionable customer insights and market research, and training and creative services.Vanessa was previously a Partner at McKinsey & Company, working primarily in the areas of strategy development, innovation, and organizational change for media and technology companies. Vanessa published a book on agent-based modeling and taught courses at the Santa Fe Institute on the dynamics of complex systems. She received her Ph.D. in Media Arts and Sciences from M.I.T.'s Media Lab. Early in her career she did her undergraduate work in molecular biology at M.I.T., taught Junior High and High School through Teach for America, was a research fellow at Rockefeller University, and received masters degrees from Columbia University and M.I.T.