William McCracken

CEO

Bill McCracken is Chief Executive Officer of Synergistics Research Corporation (SRC), the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. �In this capacity, he has guided SRC since 1999, specifically in client relations & business development, product development and strategic direction. �Under Mr. McCracken’s guidance, Synergistics Research Corporation continues to be the premier provider of syndicated research for the financial services industry.� Each year, the company sells research to most of the top 30 banks in the country, the top ten card issuers, and many top insurance and money managers.�Mr. McCracken has had extensive experience in the financial services industry having served in a variety of functions.� Prior to this position, Bill most recently served as Chief Financial Officer of Reliance Trust Company, one of the country’s largest independent trust companies.� Mr. McCracken’s early career was spent at Wachovia Bank & Trust, First Atlanta National Bank and Fulton Federal Savings and Loan.�Mr. McCracken graduated with a B.S. in Marketing from PennsylvaniaStateUniversity and received an M.B.A. in Finance from GeorgiaStateUniversity.� He is also a Certified Public Accountant.� Mr. McCracken is a member of the Georgia Society of CPA’s and the American Institute of CPA’s.� He is on the Board of Advisors for the Survey of Consumer Payments of the Federal Reserve Bank of Boston. He is a frequent speaker at financial services conferences, both in the US and internationally.� Mr. McCracken was born in Lima, Peru.�Mr. McCracken lives in Duluth, GA with his wife and two sons.�