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William McCracken

Bill McCracken is Chief Executive Officer of Synergistics Research Corporation (SRC), the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. �In this capacity, he has guided SRC since 1999, specifically in client relations & business development, product development and strategic direction. �Under Mr. McCracken’s guidance, Synergistics Research Corporation continues to be the premier provider of syndicated research for the financial services industry.� Each year, the company sells research to most of the top 30 banks in the country, the top ten card issuers, and many top insurance and money managers.�Mr. McCracken has had extensive experience in the financial services industry having served in a variety of functions.� Prior to this position, Bill most recently served as Chief Financial Officer of Reliance Trust Company, one of the country’s largest independent trust companies.� Mr. McCracken’s early career was spent at Wachovia Bank & Trust, First Atlanta National Bank and Fulton Federal Savings and Loan.�Mr. McCracken graduated with a B.S. in Marketing from PennsylvaniaStateUniversity and received an M.B.A. in Finance from GeorgiaStateUniversity.� He is also a Certified Public Accountant.� Mr. McCracken is a member of the Georgia Society of CPA’s and the American Institute of CPA’s.� He is on the Board of Advisors for the Survey of Consumer Payments of the Federal Reserve Bank of Boston. He is a frequent speaker at financial services conferences, both in the US and internationally.� Mr. McCracken was born in Lima, Peru.�Mr. McCracken lives in Duluth, GA with his wife and two sons.�