Client Care and Advisor Stereotypes

As there are in life, many stereotypes exist within financial services and they are often misguided and incorrect.  It is human nature to label someone or something before meeting them based on very little information we have about them.  More often than not, we have done this prematurely and quickly change our opinions.

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Comments (1)
If we learn to emotionally connect with our customers, they will respond. We can learn to leave that positive imprint with customers whether it be through an initial encounter, a repeat visit, or when we get customer feedback. By building these positive connections with customers, we build brand equity and prevent the commoditization of what we have to offer to customers. In essence, we compete not in price, but in value. Customers then see the service we offer as more than a small personal loan bad credit Canada amount, but real lasting, emotional, value that can't simply be replaced by a competitor offering a discount.
Posted by Valen S | Monday, February 18 2013 at 3:44AM ET
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