Getting an Employer’s Attention with “Drip Marketing”
Freeman recommends that job seekers tackle nine companies a week, starting with the direct mail campaign.
“Three on Monday, three on Wednesday, three on Friday,” he said. “Because then, remember, you've got to follow up with these companies 10 days later -- pick up the phone and make those calls.
“And then the next week, repeat [the process], and by the week after that you're now following up on the first ones you sent, and [you’ve] developed a system. You can set it up in an Excel spreadsheet or a table. Have the companies listed. Have the dates across the top. So you're constantly adding to your list."
Jesse Marrus is president of Street ID
