LinkedIn and Compliance
Static content such as LinkedIn profiles are considered advertising under Rule 2210 and are subject to archiving and oversight by a registered principal. Interactive content such as LinkedIn Answers, forum posts, or status updates are required to be archived and supervised to abide by FINRA communications rules, though specific permission is not required before participating in online conversations. Ultimately, like all social media, use of LinkedIn needs to remain within suitability and supervisory regulations and any guidelines set by your compliance department. For more information about social media compliance please visit Social Media Compliance For Financial Advisors.
LinkedIn is not a magic bullet that will instantly solve all your marketing challenges, but it can be a powerful tool. Used properly, it can help you increase the reach of your offline marketing, and enable you to connect with potential leads, clients, and partners.
Did we miss anything? What other ways have you used LinkedIn to grow your business? Let us know in the comments and we’ll add it to the list!