Updated Friday, April 18, 2014 as of 12:37 PM ET

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Own Your Brand, Be Your Brand

Shirl Penney

How important is naming, branding, promoting and marketing? For some independent advisors who came to independence from larger employee advisor models, you may not have thought as much about your brand in the past. As an independent firm in a growing and increasingly competitive landscape, itís important to recognize that you are building a brand as much as a business.

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