Sounding Off: What's the Best Way to Generate Referrals?

What's the best way to generate referrals: asking for them or earning them?

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Comments (3)
I lost interest when the article started down the road of "It is imperative that clients know you will be selective with your growth".

Americans are hurting financially, and although we need to consider our time as a valued commodity, holding yourself out for just wealthier clients is part of the problem in this country.

The financial services industry has been dessimated over the past 5 years, and now more than ever there is a need for industry growth. Laying the foundation for selecting clients based on any specific details is not helping the issue.

I was listening to a wholesaler teach about client profitablity, and deciding when to FIRE your less profitable clients. It makes me sick to think about the greed that drives the corporate side of the industry. If there is going to be a difference made in this country, it will not start with firing clients.

Referrals are good. ALL of them. Let us try to make a difference for this country.
Posted by Jon C | Saturday, February 02 2013 at 11:59PM ET
If you don't ask, you most likely will not get referrals. After a recent client review meeting, I simply mentioned that the best clients we are able to work with are quality people just like them...and to please keep us in mind if they aware of a friend or relative who would like to visit with us or receive our "Are You Financially Organized? Booklet...They then mentioned that their nephew was receiving a settlement from an auto accident and passed his name to us. Since then we have retained the client and will be investing $1.5 million for him. Just ask.
Posted by Aubrey M | Sunday, February 10 2013 at 1:35PM ET
Your best source of new business is referrals from happy customers and clients. Try to know their problems and sort them out. They will automatically promote you in social circles.
Posted by KIMMY B | Wednesday, December 11 2013 at 9:49PM ET
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