6. Groups and Following – Get Involved in Your Industry
Similar to the way your connections are displayed, the final part of your profile highlights the groups you participate in, as well as any companies you follow. Keep informed on important news by following companies impacting your industry of focus.
Also, broaden your reach and LinkedIn influence by joining groups and engaging in thoughtful discussion with connections and other LinkedIn community members.
Another recent (and exciting) change to LinkedIn is the ability to follow thought leaders. This new program allows members to view unique knowledge and insights from notable professionals without actually connecting with them. With 150 thought leaders to choose from, some LinkedIn favorites include Richard Branson and Barack Obama. Now you can read what they are saying right on your homepage.
With the biggest LinkedIn enhancements thus far, the newest profile redesign makes it easier than ever for members to tell their stories, discover new opportunities and engage with their network. Make the most out of these new changes by fully completing your profile, continuing to share engaging content, and participating in thoughtful conversation with other LinkedIn members.
Caitlin Zucal is Marketing Coordinator for RegEd and manages the company’s social media presence. A graduate of The Ohio State University, Caitlin joined RegEd in 2012 after the company’s acquisition of Arkovi Social Media Archiving. She is an admitted serial Facebook and Pinterest contributor and can be found on Twitter at @Caitlin_Zucal