The Biggest Concerns of Affluent Women

Affluent women live complicated, busy, and stressful lives. They are major economic players and will continue to be in the coming decades. These women are changing the landscape at work and at home. They are inheritors, wealth creators, and often both. They represent a challenge for traditional, transaction-oriented financial advisors and are now speaking up more than ever about their dissatisfaction with how the financial industry perceives them.

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Comments (5)
The headline of this article and its thesis are silly. Women control the majority of assets held by older Americans. This is not a 'unique challenge' to us as advisers - it has always been true.

In addition, while women have long been considered 'more emotional,' studies show it is the opposite. Men have more emotional reactions to market swings, engage in more trading, and overall are evaluated as less successful investors than women.

One of the best ways to connect with ALL investors is to understand what keeps them up at night.
Posted by carol h | Sunday, October 21 2012 at 11:30AM ET
Carol H.,

It sounds like you are a great advisor as you truly meet your clients where they are and don't make assumptions.

I also agree that the behavioral research to date indicates that women are better longer term investors than men as they don't chase market returns and stick to a long term strategy more than their male counterparts.

What I disagree with is that advisors know what to do to effectively attract and retain affluent female clients, individually and in couples. I am not sure if you are male or female, as your name can be either but I do know that for many of the male advisors I speak with having a window into the affluent women's world is useful.

I am glad you are not one of those advisors as women need more professionals like you.

Kathleen Burns Kingsbury
Author, How to Give Financial Advice to Women
Posted by Kathleen K | Thursday, November 08 2012 at 10:11AM ET
Nice well written post. I would like to say here is that health care and retirement planning issues are the concerns of both men and women alike although according to your post the percentage varies.
Posted by Jim P | Saturday, December 01 2012 at 1:26PM ET
After all womens are women they are the best managers managing home economy to nations economy now everything belongs to there hand great to be a women especially a working women who play a key factor in economy.
Posted by jane g | Friday, April 26 2013 at 7:10AM ET
This article captures the deep rooted fears of many a female.Whether voiced or not, women are always afraid of money running out and ending up destitute. This is also coupled with the fear of children not being financially literate and financially responsible. Again, it would be better not to have a pre conceived notion, that this is the way all women think. However it is a good indicator and one which an advisor should bear in mind while dealing with female clients.
Posted by tasha123 s | Sunday, October 27 2013 at 1:41PM ET
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