With this shift in client behavior, advisors need a better way to manage their digital brand. The pressure to continually differentiate ourselves from the crowd will only get stronger, and developing a proactive plan will prevent you from getting left behind. Here are just a few action items you can implement now to improve your digital brand:
- Upgrade your profile on LinkedIn. Of all the social media channels available, LinkedIn will be most productive for you as an advisor. Take a few minutes today and enhance the look and feel of your profile. This step alone is a big one toward developing a stronger digital presence within your professional network.
- Make sure every digital outreach appeals to your target market. When developing and distributing content online, make sure the material speaks to your ideal clients. The more your message resonates with your target audience, the more you position yourself as the right fit for those people.
This will catapult you to the next level in building your brand, but the key is to find the time and resources (or providers) to do it. Advisors turn to a lot of places and spend a lot of money for growth in their business but it can be difficult to find a way to bring it all together to enhance their practice. (Full disclosure: My company helps advisors with this exactly.)
That said, the digital age is here, and itís changing more than just client behavior. Itís changing the way we do business as advisors. So, I ask you once again, are you doing everything you can to communicate with your clients, target your ideal prospects, and differentiate yourself from the crowd?