BlogsThe Marketing Maven
Marie Swift
May 16, 2012
Marketing expert Marie Swift explains how an automated process can help you create a conversation and keep the connection alive until your prospects are ready to wade into the water with you.
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Marie Swift
May 7, 2012
Marketing expert Marie Swift says social media sites are one of the best places to build and maintain strong relationships with clients and prospective clients. Here are some tips and advice from the recent Women Advisors Forum in New York to build your brand online.
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Marie Swift
April 23, 2012
It has always been important for advisors to build and manage their brand. But the proliferation and popularity of social media makes minding your online reputation more essential than ever.
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Marie Swift
April 9, 2012
Marketing expert Marie Swift says establishing and continually increasing credibility is essential for today’s financial advisors. Here are some tips to help build your reputation and increase your buzz factor.
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Marie Swift
March 28, 2012
Marketing expert Marie Swift says advisors need to be proactive and creative to keep their reservoirs of new business from drying up.
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Marie Swift
March 19, 2012
Marketing expert Marie Swift says keeping your client pipeline full is both an art and a science. Here are some three things advisors should be doing now to prevent a dry spell.
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Marie Swift
March 13, 2012
Marketing expert Marie Swift offers up some tips for advisors looking to restore their creativity, intuition and communications skills.
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Marie Swift
March 7, 2012
Marketing expert Marie Swift says niche marketing cannot only help advisors attract significantly more business, but also provide richer opportunities for self-expression.
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Marie Swift
February 13, 2012
Marketing expert Marie Swift says financial advisors who embrace videos, podcasts, recorded multimedia presentations and live online meetings can connect and build rapport with clients in a fraction of the time and more cost effectively than ever before.
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Marie Swift
January 30, 2012
Marketing expert Marie Swift says forward-thinking financial advisors are incorporating social media into their marketing plans. Are you doing enough online to remain competitive?
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Marie Swift
January 23, 2012
Marketing expert Marie Swift says some advisors are realizing success using today’s interactive, real-time web to amplify their voice and position themselves not just as thought leaders but as social creatures on a mission to educate the public on all things financial.
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Marie Swift
January 9, 2012
Marketing expert Marie Swift shares some ideas for riding the retirement wave, appealing to allied professionals and building name recognition within specific communities of interest.
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Marie Swift
January 3, 2012
Marketing expert Marie Swift says events can be a great way to help enhance relationships with current clients, position yourself in front of qualified prospects, and build important mutually beneficial relationships with centers of influence.
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Marie Swift
December 27, 2011
This week, marketing expert Marie Swift examines some of the best ways financial advisors can get face time with their clients and qualified prospects.
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Marie Swift
December 19, 2011
Even in the digital age, nothing beats the “see the people” approach. This week, marketing expert Marie Swift shares two advisor success stories and how they are automating the referral process and supplementing their in-person communications with new media.
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