The Smart Way to Turn Tellers into Sellers

Many banks have attempted to generate more revenue in recent years by turning tellers into sellers that is, by asking frontline staff to peddle a broad range of products and services. Unfortunately, this strategy has yielded poor to moderate results at best.

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Comments (1)
Interesting article. The challenge is to ensure that unlicensed tellers are not trying to sell securities products. I see this a lot with 401k/payroll service providers. While the Apple analogy was interesting, the regulatory nature of bank and investment products is a minefield, and folks could get in trouble in a hurry.
Posted by Kelly G | Friday, May 23 2014 at 12:24PM ET
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