Viewership and engagement is not evenly distributed. Being online doesn't mean clients will see the content.
The Web-Savvy Advisor
Raymond James' Scott Curtis acknowledges technology is changing the industry, but says it cannot delete the human value in the art of investment advice.
Commentary: The acquisition of a robo by the world's largest asset manager is a reminder to advisors they must provide technology that appeals to consumers in a modern, constantly connected world.
Commentary: All signs point to the need for advisors to change, simply in order to remain relevant to clients and prospects.
Advisors' use of social media is on the rise. Here's how you can be both social and compliant.
"While social media is new, the nexus between communication and leadership is not," says a social media branding expert.
Aaron Klein, CEO of Riskalyze, sounds off on the Wealthfront-Betterment dispute: “This is a business built on credibility and trust. And you are consistently taking the little bit that you've earned and setting it on fire with these kinds of antics.”
All the content you deploy should follow the prime objective of inbound marketing: Address the concerns of the potential client with valuable information. Here are some guidelines.
Recent moves by Google to create high-quality searches for mobile devices mean advisors need to upgrade websites that haven't kept up with the latest technology.
With a combination of the proper technology and the best practices for sharing relevant content, advisors can easily build their business network.