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Thursday, April 26, 2012

10:35 AM - 11:25 AM

SOCIAL MEDIA AND COMPLIANCE FOR THE ADVANCED BEGINNER

Valentina Chtchedrine Vice President of Strategy and Experience, MORGAN STANLEY SMITH BARNEY
Marie Swift President & CEO, IMPACT COMMUNICATIONS, INC.

While many advisors use social media for business use, the most enthusiastic of the bunch tend to be RIAs, with advisors from major wirehouses being slightly cooler with social tools due to compliance concerns. Many know the basics of Facebook, LinkedIn, and Twitter, but are unsure of how to use the tools to maximize their effectiveness while remaining compliant with the SEC and FINRA guidelines. Explore best practices among a rapidly-changing social media landscape and how you can ensure your business remains on the right side of compliance.   

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