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Tuesday, May 22, 2012

3:15 p.m. - 4:05 p.m.

AN ADVISOR’S GUIDE TO SOCIAL MEDIA SUCCESS AND COMPLIANCE

Amy McIlwain Social Media Strategist, FINANCIAL SOCIAL MEDIA

In this increasingly competitive and fast-paced world, a good social media strategy is a must. Social media is fundamentally changing the way people communicate, and as an advisor you’re in a very particular position when it comes to using various social media vehicles to interact with existing and potential clients.

During “An Advisor’s Guide to Social Media Success” social media strategist and expert Amy McIlwain will share her proven system, allowing you to

  • Research and communicate with your ideal audience
  • Incorporate LinkedIn, Facebook, blogs and Twitter into your marketing and communications
  • Employ marketing language developed specifically for financial professionals
  • Leverage these tools to earn more money and grow your practice

all while remaining on the right side of FINRA and SEC compliance policies. 

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