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Monday, December 17, 2012

9:40 a.m. - 10:20 a.m.

MAKING THE MOST OF TECHNOLOGY TO DELIGHT CLIENTS IN A MULTI-SCREEN WORLD

Cynthia Stephens Vice President Marketing, BYALLACCOUNTS

To deliver truly exceptional client service, financial advisors must communicate using multiple screens:  smartphone; laptop-PC; tablet. This type of communication is now so pervasive, in fact, that the typical consumer uses an average of three different screen combinations per day (according to a new August 2012 study from Google, in partnership with Sterling Brands and Ipsos). So, whether you're a financial quarterback for 2-3 generations within a single family, or you advise individual high-net-worth investors, you owe it to yourself to gain access to the latest tips and techniques for servicing clients in today's multi-screen world.

During this session, Cynthia will explain what HNW investors want from financial advisors and how tech-savvy advisors can deliver an exceptional experience.  Cynthia will provide tips and tricks for effectively using smartphones, tablets and laptop-PCs.  As you'll see, some options will be "approved" by your firm; others will not. But no matter where your firm stands from a compliance standpoint, you'll gain an even better understanding of how to use the latest technology available to financial advisors.

Advisors will leave with:

  • Results from a national online survey of financial advisors on using tablets
  • A specific example on effectively using QR codes to transform traditionally flat marketing materials into dynamic interactions
  • Practical "how to"  guidelines for making more effective use of laptops-PCs to engage clients and prospects

 

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