LUNCHEON KEYNOTE: A NEW APPROACH TO FINANCIAL REFORM

Craig Columbus, Chief Market Strategist, First Allied Asset Management

Author of newly released book, "God and Man on Wall Street"

 A New Approach to Financial Reform

• Enhanced regulation, alone, will not restore trust to the financial system
• Financial reform should not be exclusively about punishment, but also about possibilities
• Wall Street is capable of goodness if properly challenged
• Women will play a critical role in reforming the culture and values of Wall Street