LUNCHEON KEYNOTE: ADVISOR'S GUIDE TO OVERCOMING FINANCIAL PHOBIAS AMONG WOMEN

Why is it that intelligent and competent women who are successful in other areas of their lives often avoid making financial decisions? The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. Yet statistically, women investors have lower levels of wealth compared with men.  Perhaps one explanation is due to women's financial risk aversion. MassMutual's Elizabeth Moss helps provide a better understanding of how advisors can address the fears surrounding financial decisions.

• Fear of failure and fear of the unknown are the biggest obstacles to a woman's financial success  
• Lack of knowledge about how to select financial instruments is the biggest stumbling block to becoming more active investors
• Focus efforts on greater transparency and clear explanations to rid apprehensions