Making the Case for Financial Advisors to Embrace Social Media

[stephsamm]

I don't know that the author listened to the webinar today because the following quote within this article is a misstatement:

"In terms of hard dollar ROI, from where we stand it's going to be different from advisor to advisor," said Stephanie Sammons, CEO of the social media marketing firm Wired Advisor. "It's very difficult to quantify."

I never said this, and I wouldn't be in the business of teaching advisors how to evolve their practices in the age of social media if I didn't feel that it would contribute to their growth and success. The expectation for participating in social media should be a "return on relationships". The ROI is an ROR, and to achieve that ROR there must be a strategy for systematic engagement in place. If relationships are important to your business, then you need to be in the business of social media.

That is what I said!

Stephanie Sammons
CEO, Wired Advisor
http://www.wiredadvisor.com

[lbarrett]

Stephanie-


I'd like to apologize for the errant misattribution in the story. The author unintentionally but erroneously attributed the quote to you. A corrected version of the story with the proper attribution will be posted shortly. Again, we're sorry for this error and appreciate you bringing it to our attention.



Larry Barrett, online managing editor, IAG