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Calming the Fears

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November 1, 2008
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The roller coaster that has defined the economy for months has been on the minds of every American. But we know you aren't just another American worker with a 401(k) and an IRA. We know you're losing sleep worrying about the state of your own portfolio and that you also have your clients' futures to mull over. And as if that weren't enough to make you sweat, you're fielding frantic calls from clients looking to you to calm their understandable fears. We're here to help.

The key? You must do the impossible—affirm to your clients that their futures are safe with you at a time when no one is certain when the storm will pass.

Financial-Planning.com has what you need. Managing Through the Market Meltdown, a new podcast from Ed Slott, named "The Best" source for IRA advice by The Wall Street Journal, will help you with everything from managing clients' portfolios to how to retain clients in a rocky market and even how to attract new ones. Listen today at Financial-Planning.com.

Looking for some advice from fellow industry gurus? Check out our discussion boards to see what some of the industry's best have to say about where the market triggers have gone, what they're doing to keep their confidence up and much, much more.

Now we know the effects of this market reach beyond clients' portfolios. New entrants to the field, whether freshly minted CFPs or breakaway brokers, don't know what to expect. Our podcast, Careers in Financial Planning: The New Reality, has a realistic view of the industry's transforming landscape as viewed by new and seasoned practitioners. And, of course, be sure to check out Financial-Planning.com for breaking news on everything you need to know to keep your clients' confidence up and your business afloat!