Getting Social: The ROI
Heres the story, step by step, as compiled by Barnraisers, a marketing firm in Norwalk, Conn.
1.tBEGIN WITH THE END IN MIND
2.tIDENTIFY WHO TO ATTRACT
3.tFIND OUT HOW THEY FIND YOU
4.tESTABLISH YOUR VALUE EXCHANGE
5.tLET COMPETITORS POINT OUT OPPORTUNITIES
6.tPICK METRICS YOULL TAKE ACTION ON
7. MANAGE THE MONEY SAVED WITH THE TIME INVESTED
8.tBE CUSTOMER-CENTRIC
<c>CREDITS</c><br><br>
Rob Petersen
Barnraisers
http://barnraisersllc.com/