“Customers ask us how do we manage our brand content better,” says Blane Warrene, senior vice president of customer communications at Raleigh, N.C.-based RegEd. “These new features provide our clients with the tools to share content that is consistent, high-quality and compliance ready.”
The lexicons, as RegEd calls them, will flag any words or turns of phrases – such as “guaranteed” or “100% return” – in archived content that a firm’s leaders and compliance officers will want to review.
“We have a total of 28 master lexicons, for [human resources] needs, marketing needs, customer service needs,” he says, “and part of that support is our customers can build their own lexicons as well. The most common place [where they build a customized one] is for their email system.”
Social media content libraries are critical for financial services firms, Warrene says, because they reduce the risk and moderate the workload for compliance teams by providing pre-approved content that only needs to be reviewed and approved once. Firm marketing teams are given peace of mind that brand messages will be consistent and that advisors can create a substantial and ongoing social media presence, he adds.
For example, he says, a firm may write an article of its own and have it approved for compliance. Then, it can use shorter, approved content from the RegEd library to promote and link back to that article throughout social media channels like Facebook and Twitter. Or it could use full articles from the RegEd library.
In conjunction with RegEd’s sister company and marketing firm, Emerald Connect in San Diego, RegEd can provide FINRA pre-approved social media content on a range of financial services topics that will help drive traffic to firm and advisor websites, he says. The content library provides controls for time-sensitive material and also integrates with bit.ly to support customers’ use of the URL-shortening analytics tool, RegEd said in a statement. Users can easily search through pre-approved posts by topic and with two simple clicks deploy them to their social media accounts.
These features continue a series of major releases on RegEd’s social media archiving, compliance and monitoring platform, according to Warrene. Both are part of the social media archiving and surveillance solution, powered by Arkovi.