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Cerulli Study Sees More Advisor Interest in ETFs

By Frances McMorris
April 13, 2009
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Almost half of advisors who responded to a recent Cerulli Associates survey said they intend to increase their clients’ allocation to alternative investments in the coming years, including non-core exchange-traded funds.

Within that universe of alternative investments, Cerulli is including exchange-traded funds—but only those that pursue an alternative strategy or asset class.

Overall, ETFs have grown at an astonishing clip over the past five years; although they, like other types of investments, have seen their assets fall recently. According to latest figures from the Investment Company Institute, ETF assets decreased $109.64 billion, or 19.6%, during the past 12 months. In February, the combined assets of the country’s ETFs were $449.67 billion, ICI said. But, that’s a 9.2% drop from the month before.

Even so, Cerulli believes that advisors are taking a new look at certain types of alternative investments and ETFs because of the market meltdown.

Cindy Zarker, Cerulli’s director of research, said her firm’s study, entitled “Alternative Investments in the Retail Marketplace: Evaluating Opportunities and Growth,” looked at just “how retail asset managers are going to bring alternatives down market to the mass market. And then one of the things we stumbled upon was a need to educate advisors and clients on what alternatives are.”

There are some ETFs used in the satellite portion of portfolios, Zarker noted. “We found that if you look at practice types—wealth managers, those in wirehouses and RIAs (registered investment advisory firms)—they use alternatives.”  More specifically, they are relying on a certain type of ETF—those that are invested in currencies and commodities, she said.

Cerulli estimates the size of the alternative investments market to hover at approximately $1.8 trillion as of the end of last year. Included in those types of investment are exchange-traded funds, public real estate investment trusts, hedge funds, fund of hedged funds, managed futures, venture capital and alternative mutual funds.

Barclay’s Global led the top 15 ETF asset managers in February with a 47.3% market share in assets, followed by State Street with a 29.6% market share, according to Cerulli.

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