Advisors Increase Use of Variable Annuities: Survey

Advisors have increased their recommendations of variable annuities since 2008, regardless of whether they were annuity supporters or skeptics, according to a joint survey by investment management firm AllianceBernstein and the Insured Retirement Institute. 

Processing Content

Six in 10 financial advisors who sold more than 10 annuity contracts per year upped their recommendations, as did the so-called “dabblers,” those who sold less than 10 contracts annually, the research found. 

A majority of dabblers (73%) and sellers (79%) said they will continue to recommend variable annuities because “they never want to see any of their clients experience a year like 2008 ever again.”

Half of the respondents said they started recommending variable annuities in response to client demand for guaranteed investments. Almost six in 10 said they increased their use of variable annuities because the “designs have become more attractive.”

“The fact that fewer people today feel confident that they will be able to meet their financial needs in retirement is driving a robust market for lifetime income solutions,” IRI President and CEO Cathy Weatherford said in a statement.

The study also showed that top sellers of variable annuities had more successful practices. Approximately a quarter of the “sellers” had assets under management of $100 million and nearly a third had annual revenues (fees plus gross commission) in excess of $500,000. They also had double the number of high-net-worth clients of “dabblers” and one-third more than advisors who never sold any annuity contracts. 

The online survey polled 500 advisors.  It was conducted by InsightExpress on behalf of AllianceBernstein and IRI in November 2011.


For reprint and licensing requests for this article, click here.
Investment products Annuities Retirement planning
MORE FROM FINANCIAL PLANNING

Large wealth managers are chasing a multitrillion dollar opportunity to manage more of their clients' assets. But many high net worth investors give their business to multiple firms, whether out of a desire for protection, habit or a need to shop around for the best returns.

46m ago
8 Min Read

The latest projections indicate the main Social Security retirement fund will reach insolvency in less than six and a half years. For retirees and their advisors, that could mean a potential rethink of retirement plans.

3h ago
3 Min Read
Social Security Building Bloomberg

Michael Beloff has helped families with special needs while also understanding how to best take care of his own son with autism. He's grown free outreach into a thriving niche.

8h ago
9 Min Read
Michale Beloff

In a recent industry snapshot, the Investment Adviser Association found the average number of data points advisors have to report in annual regulatory filings has nearly doubled to more than 1,000 since 2011.

June 8
5 Min Read

A technicality in the federal law enacted in July 2025 changed how deductions work for estates and trusts, creating uncertainty over how taxes are allocated after a person's death.

June 8
2 Min Read

Advisor Growth Solutions founder Jeffrey Czajka created a new professional community for early-career advisors at a low price point by the field's standards.

June 8
4 Min Read
Jeffrey Czajka is the founder of Advisor Growth Solutions.