Updated Monday, April 21, 2014 as of 5:40 AM ET
Practice - Practice Management
Social Media: Don’t Believe the Hype
Bank Investment Consultant
Thursday, November 18, 2010
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While financial services companies are generally keen to jump on the social media bandwagon, few have made concrete steps to budget for a marketing program or measure its results, according to a report by Ron Shevlin, senior analyst at Aite Group in Boston.

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