Updated Monday, April 21, 2014 as of 5:40 AM ET
Practice - Practice Management
Social Media: Don’t Believe the Hype
Bank Investment Consultant
Thursday, November 18, 2010

While financial services companies are generally keen to jump on the social media bandwagon, few have made concrete steps to budget for a marketing program or measure its results, according to a report by Ron Shevlin, senior analyst at Aite Group in Boston.

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