The CFP Board plans show off the next phase of its Lets Make a Plan public relations campaign on Monday.
The board launched its first-ever public awareness campaign in April 2011 with the aim of increasing brand recognition of the CFP as a guarantor of quality in the often-confusing field of financial services. In November, it extended the campaign despite controversy over the integrity of its message.
The presentation will introduce versions of new ads that put the focus on the CFP certifications standing and emphasize that it is the credential consumers should look for, the board said. Several years ago, the board nearly doubled CFP holders annual fees to cover the campaigns original $36 million price tag. To view the new ads on Monday, register here.
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