Columbia Management on Wednesday announced the launch of a new advertising campaign showcasing three of its top-performing funds.
It is a departure for Columbia, which has previously stressed the depth and breadth of its offerings in earlier advertising campaigns.
“We’ve chosen to showcase a few of our many top-performing funds to emphasize the quality in our mutual fund lineup,” said Christopher Thompson, head of product and marketing at Columbia Management. “Investors and financial advisers are aware that Columbia Management is one of the nation’s largest asset managers. We feel now is the time to highlight some of our strong-performing retail mutual funds and institutional offerings.”
One ad features the Columbia Dividend Income Fund, which Morningstar has rated as a five-star fund and the firm is touting as a smart investment in this slow-growth economy. Another features the Columbia Select Large Cap Growth Fund and the Columbia Mid Cap Growth Fund and tells investors that these are good choices since growth opportunities are scarce.
Online advertisements will appear on the website of sister publication Financial Planning as well as Investment News, AdvisorOne, Financial Times, Barron’s, Morningstar, Bloomberg, Seeking Alpha, Institutional Investors, Pensions & Investments and Plan Sponsor. Print advertisements will appear in Barron’s, Investment News and Pensions & Investments.