Social media offers an increasingly powerful way to communicate with clients and prospects, yet many advisors aren’t taking advantage.
Advisors need to use social media tools to effectively engage clients and prospects through that medium. “Set up a social media marketing program and stick to it,” says Craig Faulkner, chief executive officer of digital marketing firm FMG Suite.
“The two keys to successful social media marketing are content and consistency,” he says. Although
“Your clients and prospects will follow you if you offer them something of value on a consistent basis,” Faulkner says.
Work within the compliance parameters of your firm to determine how you will populate your site with great content. “Then make a schedule and stick to it,” says Faulkner.
Over time, advisors will slowly grow their online presence – a worthwhile investment for any firm in this wired world.
-
During first-quarter earnings calls, top executives of mega firms like Goldman Sachs, Morgan Stanley and Citigroup talked about how they're testing AI and high-tech tools.
2h ago -
Experts from the Fed, Intuit and the Urban-Brookings Tax Policy Center explored ideas for more effective ways to advance the goals of the mortgage interest deduction.
4h ago -
Romantic partners usually agree on their broad retirement goals, a new Ameriprise study shows. But the consensus breaks down over smaller questions.
5h ago -
The Providence, Rhode Island, company is having discussions with private wealth management teams elsewhere as it seeks to expand its fledgling private bank. In just three months, private banking deposits doubled to $2.4 billion.
April 17 -
A therapist in New York still has $50,000 in student loans. Can President Biden's new policy bring her relief?
April 17 -
The wealth program at Kinecta Federal Credit Union is changing brokerage, RIA and custodian as the industry fights for recruits of all sizes in the channel.
April 17