Genworth Financial Wealth Management appointed former Citibank and Charles Schwab executive Myra Rothfeld as its chief marketing officer.

Rothfeld, who most recently led the development of a new independent advisor channel for high net worth clients at Citibank, will be responsible for marketing, brand strategy and product management initiatives in support of the more than 6,000 independent financial advisors GFWM serves.

“Myra is passionate about the independent advisor space and she brings innovative ideas to help the advisors we serve grow and compete in their markets,” CEO Gurinder Ahluwalia said in a statement. “With today's challenging landscape, we want to be more proactive and responsive in supporting our advisors. Adding her breadth of marketing experience and familiarity with the independent financial advisor will help us fulfill our mission.”

Rothfeld also previously served as senior vice president of marketing at Schwab Institutional where she was responsible for marketing, client experience and product management for the independent RIA business.

GFWM, a wholly owned subsidiary of Genworth Financial, Inc., has more than $20 billion in assets on its platform.