Hartford Financial Services Group Inc. announced Thursday it promoted Jeff Reiss to national sales manager of its mutual fund arm.

The move, which is effective immediately, is part of the Simsbury, Conn., based company’s effort to increase U.S. mutual fund and 529 college savings plan sales across the wirehouse, registered investment advisor, independent and bank channels.

Reiss, who was national sales manager for Hartford’s wirehouse division, will report to Jim Davey, the executive vice president of Hartford Mutual Funds. 

Davey said by aligning fund sales, Hartford hopes to “accelerate growth of the fund family and expand market share across all channels.” He said the fund family has “had positive net flows every year since inception of the fund family in 1996, and a large part of that is attributable to success in the wirehouse channel under Jeff’s direction over the years.”

The promotion is part of a broader strategy. The company recently announced plans to align its wealth management business around four core segments: Mutual funds, global annuities, retirement plans and individual life insurance.

The Hartford Mutual Funds, which had $88.2 billion in assets under management as of June 30, launched two funds, The Hartford Global Real Asset and Global All-Asset funds, earlier this year. Davey said the company plans to continue to look for ways to add more funds.

Reiss was appointed national sales manager for the wirehouse division in 2008. He joined the company as a sales coordinator in 1995. In 1996, he became a regional marketing director in the bank channel and was named Rookie of the Year. He subsequently held positions of increasing responsibility including divisional sales manager for a five-state region, and head of east coast sales for mutual funds in the wirehouse channel.