ORLANDO, Fla. -- Millennials want to be mentored, Cam Marston, president of Generational Insights, told a packed session at TD Ameritrade Institutionals national conference here on Friday.
Indeed, considering that the advisory industrys talent shortage and need to attract younger employees as well as clients were among the topics dominating discussions at the conference, it wasnt surprising that a session promising advice on recruiting for an age-diverse workplace drew so much attention.
Advisors who want to hire millennials, also known as the Gen Y generation who are in their 20s and early 30s, need to extend a hand, Marston said.
Millennials seek mentors that will take an interest in them and help them grow towards goals, he explained. Theyre used to feedback and they want it in the workplace.
Advisory firms recruiting millennials must also focus on their needs and future, not on the firm or the owners background, Marston said.
Talk about how youll train them, what theyll do, who theyll work with and how they will grow, Marston suggested. They also want to know who will mentor them and how they will be rewarded.
Baby boomers shouldnt assume millennials have the skills boomers had at their age, Marston asserted.
To retain and motivate this generation, you must realize that their life stage is much younger than their birth age, he said. You should subtract about 5 to 7 years from their actual age. This is a group that is transitioning into adult life behaviors later than previous generations.
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