(Bloomberg) -- JPMorgan Chase’s asset-management unit promoted Robert Stark to head of strategic relationships, replacing Lee Beck, who left for BlackRock last month.

Stark, previously the chief of strategy and business development, will lead sales efforts at JPMorgan Asset Management, which oversees $1.6 trillion. He’ll report to Andrea Lisher, head of North America for JPMorgan Funds.

“Strengthening our global strategic relationships team with Robert’s appointment comes at an important time in the industry, when platforms are taking a bigger role in driving product selection and asset allocation recommendations,” Lisher said in the statement. “Our clients will benefit from his deep industry knowledge and ability to align their priorities with our investment capabilities.”

Beck starts at BlackRock, the world’s largest money manager, in January. The New York-based firm has reorganized its sales force, splitting the private client-oriented team, according to a memo from Frank Porcelli, head of U.S. wealth advisory.

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