Securities and advisory firm, Multi-Financial Securities Corporation, announced today the signing of two new advisors, Dave Strunc and Nicholas Russell. Strunc and Russell are founders of Sunrise Wealth Advisors, an Orlando, FL, based advisory firm. Founded in 2009, the firm has eight advisors with $100 million in total assets under administration.

The advisors at Sunrise Wealth engage in both fee-based and brokerage business and serve clients for retirement income planning.

“Multi-Financial will be the best fit for us to grow our practice,” said Strunc in a statement. “With its entrepreneurial culture, stability, and strength of scale, we have more to offer to new advisors as we look to grow.”

Since joining Multi-Financial, Sunrise Wealth has added four advisors with recruting and negotiation help from Multi-Financial's business development team.

“Dave and Nicholas have built a great practice with Sunrise Wealth Advisors and we’re happy they chose to partner with us,” Multi-Financial president and chief executive officer, Brett Harrison said in a statement. “We’re looking forward to being a partner in their continued growth.”  

Multi-Financial Securities Corporation, a member of Cetera Financial group, is a full-service securities and advisory firm offering products and services to more than 1,100 financial professionals. Cetera offers wealth management and advisory platforms, comprehensive broker-dealer and RIA services, and innovative technology for approximately 6,500 independent financial professionals nationwide.