The National Association of Personal Financial Advisors announced Monday that its chief executive officer and executive director, Ellen Turf, will leave the organization on Aug. 31.

Turf, 60, announced her intent to leave in a letter to the Arlington Heights, Ill., based organization’s leaders in early October.  She said her decision to leave next year is part of a plan that she and her husband established with the help of their financial planner. She said that she plans to enjoy time with her husband and grandchildren and travel.

“Ellen has been the bedrock of the NAPFA organization for many years now,” said NAPFA Chair Lauren Locker. “Her ability to weigh and balance the needs of the various constituents of our organization has allowed us to grow and thrive during her tenure. She has been a leading advocate for the fiduciary standard throughout the industry and has been tireless in promoting NAPFA’s brand. Our members will sorely miss her enthusiasm, graciousness and benevolence. We applaud Ellen’s foresight in proactively planning her life’s next chapter and we wish her the very best as she explores new options.” 

Locker said the organization will begin a national search for the next CEO/executive director spearheaded by a search committee that was formed after receiving Turf’s letter.

Turf was named to NAPFA’s top position in January 1999. She began her career with the organization in 1992 when she joined NAPFA staff on a part-time basis. 

“NAPFA turns 30 in 2013 and it’s hard to believe I’ve been a part of it for more than two-thirds of the time,” Turf said. “I have great pride in the accomplishments of the organization under my tenure.  To be a part of so many meaningful moments at the organization, and watch the growth of a profession I love, will have no equal in my career.”