WealthEngine has introduced a new platform to help advisors target wealthy investors.

The Bethesda, Md., company has launched FindWealth 8, a wealth intelligence platform that helps advisory firms locate and profile high-net-worth individuals.

“FindWealth 8 provides a data-driven foundation for prospecting and marketing strategy, now faster and with more precision,” WealthEngine president and CEO Tony Glowacki said in a statement.

WealthEngine, which also serves philanthropic organizations seeking donors, mines public records such as auto and boat registrations as well as business, real estate and regulatory filings. Other sources of information also may be obtained. The result of these searches, according to WealthEngine, is a database of more than 100 million households, including over 16 million affluent and high net worth individuals.

"FindWealth 8 enables financial advisors to find the exact person they are searching for along with information to create a complete profile of their wealth and affinity," stated James Dean, WealthEngine’s senior vice president of financial and luxury services. "With data on the assets they own, their income, lifestyle, interests, business and personal relationships, philanthropic associations as well as household and demographic data, financial advisors can have a full profile of their customer or prospect."

FindWealth 8 will ultimately replace WealthEngine's current FindWealth Online offering, although both products will be supported for the foreseeable future. WealthEngine clients can now begin transitioning to FindWealth 8.

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