Peak Capital Investment Services, with its $600 million in AUM, certainly made the firm an attractive acquisition target for United Capital Financial Advisers in a deal announced midweek.

But one of the most attractive features of Peak Capital was its call center. Peak Capital’s call center in Dallas will power its own and United Capital’s growth in the years ahead, said Jason Del Col, senior vice president at United Capital Financial Advisers, based in Newport Beach, Calif.

“From our perspective, Peak will be the growth engine under our national footprint,” Del Col said in a telephone interview.  The call center in Dallas sets up appointments and seminars for large companies on managing 401(k) and other qualified retirement savings plans. Advisors can attend these events, and it has been an effective lead generation technique for Peak Capital Investment, Del Col said. United Capital Financial is laying plans to develop the Dallas call center as a national resource that will be integrated with its marketing campaign. 

David Peterson, CFP, president of Peak Capital Investment, will become a managing director at United Capital Financial Advisers, Del Col said. Also, Tim Harder, CFP, Peak’s chief investment officer along with Brandon Ross and Jonathan Blumenthal, both senior vice presidents, all will become managing directors.

“We’ll work closely with him and the team there,” Del Col said. “We bring a lot to the table. We liberate them from the operating side, which was holding them back from what they want to do – work with clients, gather assets and grow the business.”

Peak Capital Investment Services had become so successful at gathering assets and clients — on average, each household has $750,000 in investable assets — that the firm became mired in worrying about accounting and portfolio management issues.

“They were a major distraction to them,” Del Col said. 

The Peak Capital acquisition leaves United Capital with 34 offices nationwide. As of June 30, the firm and its affiliates had $16 billion in AUM.