Raymond James is ramping up its pitch to attract independent advisors by opening up access to alternative investments.

Beginning in September, financial advisors affiliated with the firm’s custodial arm, the Investment Advisors Division, will be able to offer alternative investments for their clients through the Raymond James Alternative Investment Group.

The alternative division provides research, marketing, sales and operational support  for nontraditional investments -- a basket that includes private equity, private real estate, hedge funds, managed futures and alternative mutual funds.

“This is one more demonstration of the firm’s significant commitment to growing this division and attracting high-quality RIAs,” Bill Van Law, president of Raymond James IAD, said in a statement.

“We have spent the last 15 to18 months significantly building out the platform for RIAs,” Van Law added. “We expect to grow the division significantly over the next few years as we continue to enhance our offering for RIAs and RIA Hybrid advisors.”

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